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  <!-- Core -->
  <url><loc>https://www.simulatte.io/</loc><lastmod>2026-08-06</lastmod><changefreq>weekly</changefreq><priority>1.0</priority></url>
  <url><loc>https://www.simulatte.io/how-it-works</loc><lastmod>2026-08-06</lastmod><changefreq>monthly</changefreq><priority>0.9</priority></url>
  <url><loc>https://www.simulatte.io/pricing</loc><lastmod>2026-08-06</lastmod><changefreq>monthly</changefreq><priority>0.9</priority></url>

  <!-- Decision-test families -->
  <url><loc>https://www.simulatte.io/creative</loc><lastmod>2026-08-06</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url>
  <url><loc>https://www.simulatte.io/brand-risk</loc><lastmod>2026-08-06</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url>
  <url><loc>https://www.simulatte.io/commercial</loc><lastmod>2026-08-06</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url>
  <url><loc>https://www.simulatte.io/survey</loc><lastmod>2026-08-06</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url>

  <!-- Population -->
  <url><loc>https://www.simulatte.io/qualia</loc><lastmod>2026-08-06</lastmod><changefreq>monthly</changefreq><priority>0.7</priority></url>
  <url><loc>https://www.simulatte.io/loyalty-churn</loc><lastmod>2026-08-06</lastmod><changefreq>monthly</changefreq><priority>0.7</priority></url>

  <!-- For your team -->
  <url><loc>https://www.simulatte.io/nerve-center</loc><lastmod>2026-08-06</lastmod><changefreq>monthly</changefreq><priority>0.7</priority></url>
  <url><loc>https://www.simulatte.io/for-strategists</loc><lastmod>2026-08-06</lastmod><changefreq>monthly</changefreq><priority>0.7</priority></url>

  <!-- Evidence & research -->
  <url><loc>https://www.simulatte.io/research</loc><lastmod>2026-08-06</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url>
  <url><loc>https://www.simulatte.io/research/fidelity-benchmark/</loc><lastmod>2026-08-06</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url>
  <url><loc>https://www.simulatte.io/method</loc><lastmod>2026-08-06</lastmod><changefreq>monthly</changefreq><priority>0.7</priority></url>

  <!-- Glossary (category vocabulary) -->
  <url><loc>https://www.simulatte.io/glossary</loc><lastmod>2026-08-06</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url>

  <!-- Studies index -->
  <url><loc>https://www.simulatte.io/studies</loc><lastmod>2026-08-06</lastmod><changefreq>weekly</changefreq><priority>0.9</priority></url>

  <!-- Studies (original data — highest AEO value) -->
  <url><loc>https://www.simulatte.io/study-autopay-churn</loc><lastmod>2026-07-27</lastmod><changefreq>yearly</changefreq><priority>0.7</priority></url>
  <url><loc>https://www.simulatte.io/study-brand-name-ceiling</loc><lastmod>2026-07-27</lastmod><changefreq>yearly</changefreq><priority>0.7</priority></url>
  <url><loc>https://www.simulatte.io/study-creator-authority</loc><lastmod>2026-07-27</lastmod><changefreq>yearly</changefreq><priority>0.7</priority></url>
  <url><loc>https://www.simulatte.io/study-influencer-transfer</loc><lastmod>2026-07-27</lastmod><changefreq>yearly</changefreq><priority>0.7</priority></url>
  <url><loc>https://www.simulatte.io/study-label-scan</loc><lastmod>2026-07-27</lastmod><changefreq>yearly</changefreq><priority>0.7</priority></url>
  <url><loc>https://www.simulatte.io/study-listing-keyword</loc><lastmod>2026-07-27</lastmod><changefreq>yearly</changefreq><priority>0.7</priority></url>
  <url><loc>https://www.simulatte.io/study-repeat-ritual</loc><lastmod>2026-07-27</lastmod><changefreq>yearly</changefreq><priority>0.7</priority></url>
  <url><loc>https://www.simulatte.io/study-social-currency</loc><lastmod>2026-07-27</lastmod><changefreq>yearly</changefreq><priority>0.7</priority></url>
  <url><loc>https://www.simulatte.io/study-taste-paradox</loc><lastmod>2026-07-27</lastmod><changefreq>yearly</changefreq><priority>0.7</priority></url>
  <url><loc>https://www.simulatte.io/study-tier23-barber</loc><lastmod>2026-07-27</lastmod><changefreq>yearly</changefreq><priority>0.7</priority></url>
  <url><loc>https://www.simulatte.io/study-works-for-me</loc><lastmod>2026-07-27</lastmod><changefreq>yearly</changefreq><priority>0.7</priority></url>

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