Templates

Decision
Templates.

Productized forecasts for the decisions consumer brands make most often. Calibrated synthetic populations. Same-day automated delivery. Calibration Card included on every run.

5
Templates live
200
Personas per run
Same day
Automated delivery
The catalog

Five templates.
Hover any card.

IRIS T-001
Ad Concept Resonance Test
Pick the winning concept before media spend. Score ad creatives across 200 calibrated personas.
Tested across 200 calibrated personas
Intake · 5 questions
  • What concept variants are being tested?
  • Which buyer segment does this affect?
  • What's the success metric?
  • Channel and placement context?
  • Decision deadline?
Winning concept · Heatmap · Calibration Card →
FORGE T-002
Concept Validity Test
Validate a product idea before production. Surface the segments who'll buy and the ones who'll bounce.
Tested across 200 calibrated personas
Intake · 5 questions
  • What product concept are you validating?
  • Who's the intended primary buyer?
  • What's your price assumption?
  • What's the category and channel?
  • Production gate decision date?
Buy/Wait/Pass distribution · Verdict →
FORGE T-003
Pricing Resistance Simulation
Find the breakpoint and the story buyers tell themselves at it. Where price stops being a feature and starts being a barrier.
Tested across 200 calibrated personas
Intake · 5 questions
  • What price points are under consideration?
  • Which segments matter most?
  • What's the comparable in category?
  • Channel — DTC, retail, marketplace?
  • Margin floor?
Resistance curve · Breakpoint · Narrative →
FORGE T-004
Messaging Resonance Test
Find the message that lands across segments. Test which claims resonate, which fail, and which polarise.
Tested across 200 calibrated personas
Intake · 5 questions
  • What message variants are being tested?
  • Who's the intended audience?
  • What category context?
  • What's the call-to-action?
  • Acceptable polarisation tolerance?
Resonance scores · Segment heatmap →
FORGE T-005
Founder Positioning Simulator
Test your narrative against cold buyer skepticism. The story that lands in your head versus the one your buyers actually hear.
Tested across 200 calibrated personas
Intake · 5 questions
  • What's your positioning narrative?
  • What category are you entering?
  • Who's your intended buyer cohort?
  • What's your competitive frame?
  • What's the decision being scoped — pitch, fundraise, GTM?
Cold-read score · Friction points · Fixes →
SOON T-006
Launch Window Forecaster
Stress-test the timing of a launch against segment readiness, calendar context, and competitive density.
In development · Q3 2026
How a template works

Brief in.
Decision Artifact out.

01 · Intake
Submit brief.
Answer 5 questions. Specify the decision, segment, and success criteria.
02 · Run
Population runs.
200 calibrated personas respond to the stimulus across behavioral dimensions.
03 · Score
Calibration Card.
Historical hit rate for this forecast type. Confidence interval. Scope statement.
04 · Deliver
Decision Artifact.
A deck. A recommendation. A confidence interval. Shipped same-day.
Sample output

What a Decision Artifact looks like.

ARTIFACT · T-001 · Ad Concept Resonance · Anonymized
Live sample
SLIDE 02 · Verdict
Variant B wins.
Conditional on segment.
Recommend · Variant B
Variant B outperforms A across the Optimizer and Explorer segments (+14% and +19% respectively) but underperforms with Skeptics. If Skeptics matter to launch math, re-test with a softened claim.
+14%
Optimizer lift
+19%
Explorer lift
−6%
Skeptic
SLIDE 04 · Distribution
Segment-level response.
Confidence: high.
Optimizer
78
Explorer
84
Tradition
52
Identity
61
Skeptic
34
Per-segment resonance score (0-100). Optimizer and Explorer carry the verdict; Skeptic resistance worth reading slide 06.
Calibration Card
88.7% Pew US distribution accuracy · This forecast type: 87 forecasts shipped · Outcome calibration in progress
Pricing

Three ways to ship a Decision.

Single Template
Talk to us
Per-run entry tier
One template run. One Decision Artifact. Calibration Card included. Ideal for a single consequential decision you want forecast.
Request pricing →
Pricing in alignment
Operator
Talk to us
Recurring practice tier
For strategists, fractionals, and consultancies. Template credits per quarter, white-label-light delivery, founding-cohort access.
For strategists →
Pricing in alignment
Studio
Custom
For brands · sales-led
For brands running consequential decisions at volume. Category exclusivity within cohort window. Bespoke calibration and SOW.
Talk to sales →
FAQ

Frequently asked.

What counts as a "hit" on a calibrated forecast?
A forecast hits when the observed outcome falls inside the confidence interval we shipped. If we predict a launch will outperform baseline by 15–25% at month-3 and the actual lift is 19%, that's a hit. If the actual lift is 8%, that's a miss. Misses get logged on the public Calibration Index alongside the hits. We don't curate.
What happens if the Calibration Card on my template is partial or empty?
We tell you upfront. Some template-and-segment combinations have rich calibration history; some are newer. Where calibration is partial, the deck flags it explicitly ("calibrated for US challenger CPG, Q2 2024 onward; uncalibrated for [specific scope]"). You decide whether the forecast is decision-ready for your case. We won't pretend a number is robust when it isn't.
Can I run the same template on competitor brands at the same time?
Single-template purchases and Operator subscriptions: yes — the template is a productised workflow, not a category exclusive. Studio engagements: no — we offer category exclusivity within a cohort window as part of the Studio tier. If you're a challenger CPG brand worried about a competitor showing up in our system, the Studio tier exists specifically to solve that.
Who owns the data — the persona responses, the forecast, the deck?
You own the deck and the recommendation we deliver. We retain the right to use underlying persona-response data in aggregate to improve calibration, with no brand-identifying details surfaced. If you need a tighter arrangement, the Studio tier includes custom IP and data terms — talk to sales.
What's your refund policy if a forecast misses?
We refund the cost of the run if (a) the Calibration Card on that template type was claimed at >75% historical hit rate, (b) the forecast was outside the shipped confidence interval, and (c) the miss is verifiable within 90 days of delivery. Misses inside the confidence interval are not refunded — that's what calibration means. Studio engagements have bespoke terms in the SOW.
How does white-label work on the Operator tier?
The deck ships with your logo on the cover and a non-removable footer reading "Powered by Simulatte." You can present it directly to your client without it looking like a marketing surface, but Simulatte stays attributed. The Studio tier supports full white-label removal for brands that need it.
Run a Decision.
Pick a template above. We'll be in touch within 24 hours to scope and schedule the run.
Run a Decision → What is Decision Engineering? →