Simulatte / For your team / Nerve Center
THE ENTERPRISE PLATFORM

Not a demo. The engine, at population scale.

Litmus and Mind let you taste it. Nerve Center is where insights, brand and commercial teams run their real decisions — against calibrated populations of millions, with the calibration, workspaces and audit trail an enterprise needs to stand behind the answer.

Request access →
10⁶
CALIBRATED PERSONAS · POPULATION SCALE
Custom
CALIBRATION TO YOUR CATEGORY & CRM
Audit-grade
SEALED OUTCOMES · HOLDOUT VALIDATION

Everything the demo hints at — built for a team that has to defend the decision.

The same engine behind Litmus and Mind, at the scale, rigour and control an enterprise research or brand function actually runs on.

Population-scale runs
Sample from millions of calibrated personas, not a five-persona panel — so a segment read holds up when finance asks how big it is.
Custom calibration
We calibrate the population to your category, your geographies, and — where you want it — your own CRM, so the model behaves like your buyers.
Team workspaces
Shared projects, saved populations, and reusable decision templates so a whole insights function works off one calibrated source of truth.
Audit-grade methodology
Sealed outcomes, holdout validation, and published accuracy — the same auditable trail behind our credibility and fidelity work.
WHO RUNS IT

Built for the function that owns the number.

  • CPG & D2CInsights, brand and innovation leaders pre-testing pricing, packaging, claims and concepts before a launch commits.
  • FINTECHRetention and product teams pressure-testing the intervention before it ships to the base.
  • B2BMarketing and product leaders testing positioning and messaging against the buyer, not the boardroom.
CHECK OUR WORKING

Every accuracy claim is published with its audit repo. Credibility studies →   Fidelity benchmark →

REQUEST ACCESS · INVITE-ONLY

Tell us the decision you'd run first.

Got it. We review every request by hand and come back from a person, usually within one working day.