Simulatte / What you can test / Custom Survey
Ask anything. Across a whole population.
When the question doesn't fit a packaged test, run it open — general, or anchored to a specific product — across thousands of calibrated buyers.
Try it on your own material →2
SURVEY MODES
2,000
BUYERS PER RUN
Same day
QUESTION TO ANSWER
Open the question, or anchor it to a product.
Both return themed responses, segment splits and verbatims you can quote — not just a distribution.
General Survey
"What does the market actually think about this?"
Ask an open question across the population. Useful before you know enough to write a structured test, and for the exploratory work that normally costs a fielding cycle.
YOU GET
Themed responses · segment splits · representative verbatims
Themed responses · segment splits · representative verbatims
Survey against a product
"What do buyers say about this specific thing?"
Anchor the question to a real product, pack or piece of copy, and get reactions at the attribute level rather than in the abstract.
YOU GET
Product-anchored responses · attribute-level reactions · comparison against category priors
Product-anchored responses · attribute-level reactions · comparison against category priors
Ask a question on this page.
No signup. The real engine, scoped to open survey. Bring a question and you'll have an answer in about a minute.
They tasted the story before they tasted the product.
THE DECISION
Whether brand values or product taste drove repeat purchase in plant-based.
THE ASSUMPTION
Taste is the whole game.
WHAT WE FOUND
Brand values acted as a quality proxy. What buyers believed about the brand changed what they reported tasting.
WHY IT MATTERS
A blind taste test and a branded one are answering different questions.
WHAT WE DON'T CLAIM
Where this stops.
- Explore and screen — then validate. Synthetic populations are for exploring and screening at speed. For an answer that must be defended to a board or regulator, validate against real respondents.
- Directional on open questions. We surface themes, splits and representative reasoning — a fast read, not a fielded study of record.
- Best before you write the survey. Strongest as pre-quant discovery — finding the themes before you commit a real fielding budget.
Bring the question that doesn't fit a template.
Send us what you need to know. We'll run it and show you what comes back.