Hear the answer in their own words.
Qualia runs adaptive, AI-moderated voice interviews with real people — hundreds at once, each one following up on what was actually said. You get the interviews, the analysis, and a population grounded in them.
Try a live interview →A moderator that never gets tired, and never misses a follow-up.
Qualia listens, probes on what it hears, and runs the same rigour across every conversation — at a scale one moderator can't reach.
Full transcripts · adaptive follow-up chains · the moment the real reason surfaced
Themes with prevalence · segment splits · representative verbatims, synthesised same-day
An interview-grounded persona pool · reusable across every later decision run
Try a live interview on this page.
No signup. Speak with Qualia in your browser — it asks, follows up on what you say, and adapts. This is the real voice agent.
Qualia opens with something like:
“Tell me about the last time you switched a brand you'd used for years — what finally made you do it?”
Speak or type your answers. Your voice is recorded and analysed for this demo interview only — nothing is shared, and you can stop any time.
Interviews become population.
Run Qualia to hear the “why” in real voices — then let those interviews ground a persona pool, so every decision you simulate afterwards is calibrated to the people you actually spoke to. The qual and the simulation stop being separate exercises.
Where this stops.
- Beta, run it as a pilot. Qualia is in beta. Use it alongside your existing method to build confidence — not as a wholesale replacement yet.
- Depth, not statistical significance. It scales qualitative interviews, not a sized quant read. Pair the qual with a quant study when you need numbers you'll defend to finance.
- Consent and ownership. Interviews are recorded and analysed with participant consent. You own the transcripts and can delete them.
Bring a study you're about to field.
Tell us what you'd normally send to a fielding partner. We'll run a Qualia pilot beside it and show you the interviews and the synthesis.